ecochic philosophy

Eco chic is a term becoming increasingly prevelant - it simply means a combination of trendiness and environment. It's my belief that it is possible to live a greener life without losing a sense of style.

Many of us buy green for the sake of the environment or health and our purchase decisions have nothing to do with the prestige of the brand; but more the practices of the brand. This doesn't mean that we should have to necessarily compromise on style; but that we want the ability to choose a product based on our own preferences and research.

An important part of green living is not just what you purchase, but the amount you consume and discerning between need vs. want. Just because I want to purchase green products, it doesn't mean I want to have to compromise on my expectations that those products will work as they are supposed to.

Trends pass, functionality remains - go beyond the label, the flock mentality and the packaging when making your green purchase choices and not only the planet, but your wallet will likely thank you for it.